400 – 500 Employees
Marketing goes beyond advertising—it’s about fostering customer connections and driving brand loyalty. However, with evolving consumer behavior and increasing market competition, businesses struggle to achieve impactful marketing ROI. Failure to optimize marketing efforts can result in revenue loss, reduced profitability, and long-term business challenges. To address these issues, Ovative Group developed Enterprise Marketing Return (EMR), an advanced metric designed to measure and enhance marketing performance across multiple channels.
As a digital-first media and measurement firm, Ovative Group is reshaping how businesses evaluate marketing effectiveness. Its team of marketing experts works relentlessly to deliver data-driven insights and exceed performance expectations.
Ovative Group experienced rapid business expansion, significantly increasing its client base and workforce. However, this exponential growth introduced new operational challenges, especially in employee lifecycle management.
The HR team faced significant hurdles in managing employee accounts and profiles, leading to workflow inefficiencies and inaccuracies. Without an integrated HR automation system, Ovative Group relied on manual data entry, causing delays in onboarding and offboarding processes. Additionally, the absence of seamless integration between UKGPro and Hybrid Active Directory (AD) forced HR professionals to handle repetitive, time-consuming administrative tasks, impacting productivity.
Ron L. ( IT Support Analyst )
Ron L.( IT Support Analyst)
Ron L.( IT Support Analyst)
To maintain accurate employee profiles and safeguard confidential company data, Ovative Group turned to RoboMQ, a leader in HR process automation. With Hire2Retire, RoboMQ’s no-code integration platform, Ovative Group achieved seamless HR data synchronization between UKGPro and Hybrid Active Directory (AD). This end-to-end automation eliminated manual efforts, enabling error-free onboarding and offboarding while ensuring compliance with data security regulations.
Ready to join the wave of companies automating their employee lifecycle management processes with Hire2Retire? Schedule a demo call with us today to see what Hire2Retire can do for your business.
400-500 employees
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