See How Hire2Retire Can Drive Success for Your Organization |17th Jan 2025|

SE Brands Transforms Global Fitness Industry with Hire2Retire

A man at the gym smiles while looking at his phone.

Self Esteem Brands LLC, the global fitness brand behind Anytime Fitness and other concepts, faced challenges managing a diverse and dispersed workforce. Learn how RoboMQ’s automation solution helped streamline their employee lifecycle management processes, ensuring consistency, accuracy, and compliance.

   

Have you ever walked into a gym and felt like you didn’t belong? Maybe it was the intimidating equipment, or the serious looks on everyone’s faces. For many of us, going to the gym can feel like an uphill battle, both physically and mentally. But what if there was a fitness company that truly made health and wellness accessible to everyone, anytime, anywhere? That’s the vision behind Self Esteem Brands LLC, the franchise company behind innovative concepts like Anytime Fitness, The Bar Method, Waxing the City, and Basecamp Fitness. 
Self Esteem Brands LLC is a global fitness brand that a visionary trio Chuck Runyon, Dave Mortensen, and Jeff Klinger brought to life in 2002. Since then, the brand has expanded rapidly, including multiple acquisitions and thousands of franchises under its domain. Today, the conglomerate has a global workforce of hundreds of employees spread across 39 countries and all seven continents. While this huge workforce helped SE Brands expedite the transformation of the fitness industry, managing such a diverse and dispersed team presented significant challenges for the company’s HR and IT departments. The existing manual processes and disparate HRIS and IT access management systems – UKG Pro and AD simply couldn‘t keep up with the scale and complexity of managing employees across different locations, roles, and organizational structures. 
To address these challenges, Self Esteem Brands turned to RoboMQ, a leading API and data integration solution provider. In 2021, RoboMQ helped SE Brands with its flagship Prepackaged Integration Product (PIP) Hire2Retire. The automation solution streamlined the employee lifecycle management processes, offering a centralized and standardized approach to managing employee data, access privileges, and profiles. This ensured consistency, accuracy, and compliance across the organization, enabling the company to continue empowering individuals worldwide to prioritize their well-being on their own terms. 
RoboMQ is not affiliated, associated, authorized, endorsed by, or in any way officially connected with any of HR systems that it provides integration with and are mentioned in this post. All product and company names are the registered trademarks of their original owners. 
Picture of Shalini Taknet

Shalini Taknet

Shalini Taknet works as a Marketing Specialist at RoboMQ. She is a certified content marketer with over 7 years of experience during which she developed a keen passion for leading edge SaaS solutions and APIs. Her enthusiasm for SaaS solutions stems from her belief that they can streamline almost every business process to drive productivity.

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